Bendicks - Let them eat Bendicks: the profitable democratisation of a class icon
Stephen Meade and David Bonney
This paper describes how Bendicks adopted a powerful ‘masterbrand’ strategy, executed through advertising, which turned around the fortunes of its core business and prepared a platform for growth and profitability.
| Agency: McCann Erickson | Authors: Stephen Meade and David Bonney |
Bendicks – Let them eat Bendicks: the profitable democratisation of a class icon
THE BENDICKS BRAND REVIVED
A masterbranding strategy and renewed investment in advertising have revitalised the...
