Beliefs, Attitudes, and Behaviour Towards Web Advertising
Daulatram Lund, Lori D Wolin and Pradeep K Korgaonkar
To examine Web users' beliefs, attitudes and behaviour towards Web advertising, Pollay and Mittal's (1993), belief model is tested via structural equation modelling.
Beliefs,
Attitudes and Behaviour
Towards Web Advertising
Lori
D. WolinFlorida
Atlantic UniversityPradeep
KorgaonkarFlorida
Atlantic University
andDaulatram
LundUniversity
of Nevada
Introduction
The
World Wide Web presents
advertisers with
opportunities...
