Is the brand advertising budget more or the performance advertising budget more? This is a question every company asks itself internally every year. The market recession brought about by the epidemic and the peaking of traffic faced by Chinese marketers have made the industry more entangled in how to balance brand building and performance advertising. In fact, behind this is the question of how to find new marketing hands to break through the growth bottleneck. Nowadays, the business of enterprises is biased towards “effective” online, and traditional media, such as offline advertising, can play a role in helping brands return...
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