Behind great client/agency relationships

Bill Grey of Ogilvy & Mather, New York, describes how he believes long-term client/agency relationships are built.

Behind Great Client/Agency Relationships

Bill GrayOgilvy & Mather New York

In his book, 'Confessions of an Advertising Man,' David Ogilvy says,' I always use my clients' products. This is not toadyism, but elementary good manners. Almost everything...