Behind Great Client/Agency Relationships
Bill GrayOgilvy & Mather New York
In his book, 'Confessions of an Advertising Man,' David Ogilvy says,' I always use my clients' products. This is not toadyism, but elementary good manners. Almost everything I consume is manufactured by one of my clients.'
David was a man with a strong point of view, and he created an agency with a culture that mirrored his values values that are equally meaningful today. I'm proud to acknowledge that I own three American Express Cards. Since 1978, when I started at Ogilvy & Mather, I have not carried,...