Behavioural targeting: the next online frontier

Tim Brown, managing director of 24/7 Real Media explains how behavioural targeting works, and why it will provide the major impetus for internet advertising revenue growth in the next few years.

Behavioural Targeting: The Next Online Frontier

Tim Brown 24/7 Real Media

In 2003, spending on internet advertising in the UK grew by a massive 80% to more than 350 million, reflecting the new balance in the media mix that online is achieving...