Behavioural Targeting: The Next Online Frontier
Tim Brown 24/7 Real Media
In 2003, spending on internet advertising in the UK grew by a massive 80% to more than 350 million, reflecting the new balance in the media mix that online is achieving...
Behavioural targeting: the next online frontier
Tim Brown, managing director of 24/7 Real Media explains how behavioural targeting works, and why it will provide the major impetus for internet advertising revenue growth in the next few years.
