“An investment said to have an 80% chance of success sounds far more attractive than one with a 20% chance of failure. The mind can't easily recognise that they are the same."
— Nobel Laureate Daniel Kahneman
Introduction
Kahneman’s quote above...
New Frontiers in Behavioural Science: The expanding ‘framing toolbox’
Looks at how the different types of framing have evolved over recent decades.
