New Frontiers in Behavioural Science: Social norms and conformity – Part one

Looks at how our understanding of social norms has evolved and developed over many years of research and how it is evolving today.

1. Introduction

The idea that we conform to what others are doing or approve of is not a new one. We have long been aware that we have a common tendency to adopt the opinions and follow the behaviours of the majority - a concept known as social norms or conformity.

It looks at ‘where we were’ – how our understanding of social norms has evolved and developed over many years of research, then going on to look at where we are today and how it is evolving.

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