Behavioural Economics Primer: Heuristics

This article gives an overview of the behavioural economics concept of heuristics, shortcuts that help us find quick solutions to complex questions.

Behavioural Economics Primer: Heuristics

Crawford Hollingworth The Behavioural Architects

Behavioural economics

This article is part of Warc's Behavioural Economics Primer.

Heuristics are shortcuts or rules of thumb for decision-making to aid us in finding a quick, satisfactory, but perhaps not perfect, answer to a complex question.