Campaign details
Brand: BECUBrand owner: BECUEntrant company: DNA SeattleMarket: United StatesSector: Financial services (general)Media channels: Online video, Outdoor, out-of-home, Radio & audio, Television, Video-on-demandBudget: Over 20 million
Executive summary
BECU's commitment to a single, well-planned and insightful creative strategy has delivered a decade of sustained growth in brand health and market share, achieving the level of "Enduring Icon" and strengthening the brand's position in the marketplace.
Our objective was to make BECU, a Washington-based credit union that is open to all residents of the state but that...