Beck's Ice: Are you ready to hunt the gold?

Beck's Ice, a lager brand, increased brand awareness and consumption rates in Vietnam by launching the country's first digital under the cap promotion.

Campaign details

Brand: BECK'S ICELead Agency: The Purpose GroupRegion: APAC

Strategy

Objective

Under-the-cap (UTC) promotion has been the most popular and strategic promotional scheme in Beer industry. However, the traditional ways of UTC campaign have a...