Beban: Branding

Beban, an entrepreneurial-themed reality show, increased reach, exposure and advance orders in Bahrain by tailoring its show to cater to target audiences.

Summary

Beban is an Arabic entrepreneurship reality TV show that premiered its first season on Shahid's streaming platform (part of the giant MBC media group), alongside Bahrain's National TV.

Beban provides participants with a platform to pitch their growing businesses to a panel of regional investors. The show's production team carefully selects participants from a large pool of applicants based on many criteria such as traction, growth history, potential, uniqueness of the business idea and the caliber of the entrepreneurs.

Beban presents a transparent investment approach, as investors discuss & challenge business opportunities while making an investment decision in real...

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