Beats by Dr Dre: You Love Me

Beats by Dr Dre, an audio products brand, created a short film to amplify the voices of Black youth, by aligning their voices alongside Black celebrities to demonstrate that fame and fortune don’t determine the value of someone’s life.

Campaign video: Beats by Dr Dre – You Love Me

Selected creative: Beats by Dr Dre – You Love Me

Credits

Creative agency: Translation New YorkAccount Director: Chloe WilliamsAccount Executive: Doris LynkChief Executive Officer: Steve StouteChief Marketing Officer: Chaucer BarnesChief Strategy Officer: Sandi PrestonCreative Director: Castro DesrochesDirector of Project Management: Matt DeSimoneExecutive Context Director: Joel RodriguezExecutive Creative Director: Jason CampbellExecutive Producer: Matthew FlahertyGroup Account Director: Sam HowardGroup Creative Director: Ritesh GuptaGroup Director, Data Strategy:...

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