Beam Suntory: 6ourbon 7ime
Sean Logan, Lacey Gilbert
Multinational drinks producer Beam Suntory sustained growth for its bourbon brands in the US during COVID-19 through an on- and offline campaign that reclaimed Happy Hour as an hour of 'me time' for those working from home.
Campaign details
Brand: Beam SuntoryBrand owner: Beam SuntoryEntrant company: Leo Burnett - USAIdea creation: Leo Burnett ChicagoMarket: North AmericaSector: Alcoholic drinksMedia channels:Point-of-purchase, in-store, Newspapers, Video on demand, Radio &...
