BBC News: Winning an election against all odds

BBC News, a British television news channel, launched a campaign in the UK to help combat growing negative perceptions of the brand.

Campaign details

Brand: BBC News Agency: BBC Creative

Executive Summary

BBC News used the most toxic General Election in recent history to help combat growing negative perceptions of the brand. By turning away from the content of the news, and placing the brand in the world of our audience, we created an important and em

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