Bayer: Midol's No Apologies Period

Bayer Midol, a period pain relief brand, encouraged people who menstruate to stop apologising for their periods with its #NoApologiesPeriod video campaign.

Midol No Apologies Period

Situation Analysis

Millennial and Gen Z women are defined by their ambition, confidence and desire to make a difference in the world. But in this cultural moment of "girl power," there's at least one subject where they completely...