Barclays: Purpose pays – the next chapter

Barclays, the UK bank, recovered a stalling business with a strategic shift that addressed the nation’s relationship with money, delivering increases in sales, brand reputation and profits.

Campaign details

Brand: BarclaysAdvertiser: BarclaysEntrant: BBHCategory: Single MarketPrincipal author: Robert Meiklejohn, BBHContributing authors: Ed Kurland, BBH; Sarah Stallwood, Annalect; Manon Rubinstein, Annalect

Introduction: Can purpose also drive business...

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