Barakat: Read the Label

Adrian Mutescu, Anna Sadykova

Barakat, a local fresh juice brand, launched a campaign in the UAE to drive awareness, reach three million people, ensure resonance and encourage everyone to live healthy.

Campaign details

Brand: BarakatBrand owner: BarakatEntrant company: Havas Middle East - United Arab EmiratesIdea creation: Havas Media DubaiMarket: Middle East & North AfricaSector: Soft drinksMedia channels: Point-of-purchase, In-store, Word of mouth, Influencers, KOLs, Online video, Cinema, Livestreaming, Social media, Online display

Executive summary

30% of all deaths in the UAE are caused by poor diets and despite an increasing health awareness, the understanding of healthy diets remains a novelty, with only 20% of people reading ingredients label.

Barakat, a local fresh juice brand with a purpose of...

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