Campaign details
Brand: BarakatBrand owner: BarakatEntrant company: Havas Middle East - United Arab EmiratesIdea creation: Havas Media DubaiMarket: Middle East & North AfricaSector: Soft drinksMedia channels: Point-of-purchase, In-store, Word of mouth, Influencers, KOLs, Online video, Cinema, Livestreaming, Social media, Online display
Executive summary
30% of all deaths in the UAE are caused by poor diets and despite an increasing health awareness, the understanding of healthy diets remains a novelty, with only 20% of people reading ingredients label.
Barakat, a local fresh juice brand with a purpose of...