Banner Advertising- More than Cicks

Banner advertising on the internet has focused on response-orientated campaigns. To some extent, the internet might be able to fulfil other kinds of objectives related to generating awareness and building brands.

Online Communications

Banner Advertising More than Clicks

Thomas JohansenandKenneth HerlinOMD Denmark Traditionally, banner advertising on the internet has focused on responseorientated campaigns, in which the advertisers' objectives are to get...