BankDirect - Brand relaunch

As an internet and phone bank, BankDirect launched in 1997 as an innovator but by 2003 all banks offered these services plus traditional branch banking.

Brand Relaunch

Agency: Big Communications Ltd Advertiser: BankDirect Awards: Consumer Services  (Silver)

Marketing Challenge

BankDirect launched as an Internet and phone bank in 1997, during a time when banking outside a branch meant an ATM (Automatic...