Bank of New Zealand – Pig Tales

The Bank of New Zealand was losing market share to its competitors each year despite having one of the largest advertising spends in the industry.

Bank of New Zealand – Pig Tales

Category:Agency:Advertiser:Title:

Corporate Reputation/ImageY&RBank of New ZealandPig Tales

SUMMARY

Bank of New Zealand was losing market share to its competitors each year despite having one of the largest advertising spends in the industry. Its campaigns lacked emotion and its brand was seen as unappealing. Not even the bank's own customers could articulate what set the BNZ apart from the competition.

The Pig Tales campaign successfully reversed these trends through an innovative and exciting tease and reveal campaign delivered across a broad media spectrum. The objectives of the campaign...

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