Campaign details
Brand: Bank of MontrealBrand owner: Bank of MontrealEntrant company: FCB Canada - CanadaIdea creation: FCB TorontoMarket: North AmericaSector: Financial servicesMedia channels: Content marketing, Public relations, Word of mouth, Influencers, KOLs, Websites & microsites, Social mediaBudget: 500k - 1 million
Executive summary
The Financial Fairness campaign is an effective demonstration for the Brand Purpose category. BMO’s purpose is to boldly grow the good in business and in life, with a key driver being support for women’s initiatives. BMO has a strong track record of...