Bank of Montréal: Financial Fairness

Tim Welsh

The Bank of Montréal, a bank, launched a campaign in North America to increase brand recall, favourability, and brand engagement, and increase the usage of the existing hashtag #BMOforWomen.

Campaign details

Brand: Bank of MontrealBrand owner: Bank of MontrealEntrant company: FCB Canada - CanadaIdea creation: FCB TorontoMarket: North AmericaSector: Financial servicesMedia channels:Content marketing, Public relations, Word of mouth, Influencers,...

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