Bank of Montreal: Financial Fairness

The Bank of Montreal (BMO), a bank, launched a campaign in Canada to establish a new purpose-driven brand through the lens of female empowerment, in order to build brand affinity and engagement.

Campaign video: Bank of Montreal – Financial Fairness

Read the full campaign case study

Selected creative: Bank of Montreal – Financial Fairness

Credits

Agency: FCB TorontoAccount Director: Allison LochheadAccount Supervisor: Ali GayowskiAssociate Creative Director: Elma KarabegovicBroadcast Producer: Anne-Marie MartignagoChief Creative Officer: Jeff Hilts / Nancy Crimi-LamannaChief Strategy Officer: Shelley BrownCopywriter: Shannon McCarrollEVP, General Manager: Tracy LittleGroup Creative Director: Andrew MacPhee / Jeremiah McNamaPlanning Director: Eryn LeMesurierProject Manager: Camille vanGrollVP, Group Account Director:Erin Howes...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands