Campaign video: Bank of Montreal – Financial Fairness
Selected creative: Bank of Montreal – Financial Fairness
Credits
Agency: FCB TorontoAccount Director: Allison LochheadAccount Supervisor: Ali GayowskiAssociate Creative Director:...
Bank of Montreal: Financial Fairness
The Bank of Montreal (BMO), a bank, launched a campaign in Canada to establish a new purpose-driven brand through the lens of female empowerment, in order to build brand affinity and engagement.
