Bank of Montreal: Financial Fairness

The Bank of Montreal (BMO), a bank, launched a campaign in Canada to establish a new purpose-driven brand through the lens of female empowerment, in order to build brand affinity and engagement.

Campaign video: Bank of Montreal – Financial Fairness

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Selected creative: Bank of Montreal – Financial Fairness

Credits

Agency: FCB TorontoAccount Director: Allison LochheadAccount Supervisor: Ali GayowskiAssociate Creative Director:...