Bank of America: Let's rally

Chris Harder, Douglas Salmon

Bank of America, the banking and financial services institution, raised over $600,000 for the B&GCA and improved brand favourability in the US.

Campaign details

Brand: Bank of AmericaBrand owner: Bank of AmericaLead agency: Starcom, Groupe ConnectContributing agency: Leo Burnett Chicago, Octagon, Burson Cohn & Wolfe, OpendorseCountry: North America (general region)Industries: BanksMedia channels:...

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