Bait Cars

The objective of the program was to reduce annual car thefts by 10%. But how to communicate the story? Talking to the public seemed too passive.
Agency: Palmer Jarvis DDB Vancouver

Bait Cars

Advertiser: Insurance Corporation of British Columbia & The Vancouver Police Department Awards: Off to a Good Start - Gold

EXECUTIVE SUMMARY

Results Period for the Case: Q4 2002, Q1 2003

Base Period Used...

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