B2B marketers rethink gated content as privacy concerns rise

Discusses how B2B brands have started making paywall content public to provide valuable information to businesses.

Jeannie Phan/theispot.com

As business owners locked down their operations during the COVID-19 pandemic, American Express saw an opportunity to help them thrive during difficult times. But it came with a risk: potentially choking off a major source of leads...

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