B2B contact related exemptions expiration and how B2B companies should prepare

Tony Case

Discusses how the expiration of B2B contact-related exemptions in the California Consumer Privacy Act (CCPA) challenges B2B marketers to bolster data privacy compliance.

MirageC/Getty Images

For B2B marketers, connecting with prospective employees, not to mention clients and vendors, is paramount. But such relationships could be turned upside down beginning January 2023, when exemptions related to B2B contacts in the California Consumer Privacy Act (CCPA) will expire.

The exemptions apply to the personal information that a business collects regarding clients, prospects, employees, and job applicants. Personal information collected in a B2B context, as well as all of the personal information collected from employees and prospective ones, will now be subject to the rigorous compliance requirements in the CCPA of 2018, which went into effect...

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