B2B contact related exemptions expiration and how B2B companies should prepare

Discusses how the expiration of B2B contact-related exemptions in the California Consumer Privacy Act (CCPA) challenges B2B marketers to bolster data privacy compliance.

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For B2B marketers, connecting with prospective employees, not to mention clients and vendors, is paramount. But such relationships could be turned upside down beginning January 2023, when exemptions related to B2B contacts in...

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