B-to-B Marketing Is About Poetry, Not Algebra
The role of marketing communications is to influence and adorn
Richard A. Segal Jr.HSR Business to Business Inc.
If you think it's been tough clawing for a dime to spend on the promotion of beer, fast...
B-to-B Marketing Is About Poetry, Not Algebra
The author of this paper regrets that so few marketers are leaders of companies. Inevitably, the author asserts, this leads to marketing being neglected at the expense of corporate finance and production.
