Avon, Watch Me Now. Reshaping a beauty brand from underdog to global force

Avon, a beauty brand, launched a worldwide campaign to change perceptions in a way that is likely to drive penetration and help increase pride amongst women.

Campaign details

Brand: AvonAgency: Wunderman Thompson UK

Summary:

This is a turnaround case about a centennial beauty brand that had to look itself in the mirror to rediscover its power.

Conceived 130 years ago, Avon was now fighting for relevance in the...