Automotive Product Placement - a flourishing marketing tactic amidst declining ad spend

This report looks at the growing phenomenon of product placement in the automotive industry, a technique increasingly used both alongside and in addition to traditional advertising to promote car brands.
Automotive Placement

Automotive Product Placement

A flourishing marketing tactic amidst declining ad spend

Isaac Black

The decline of old-school auto advertising

Despite an overall gain in total US advertising expenditure last year, automotive ad spend in what is the world’s largest car market fell an estimated 6.8% (1). This well illustrates automakers’ lessening reliance on traditional advertising tactics for new model launches and major branding efforts.

Widespread use of the internet for researching car purchases, for instance, is evidence that consumers are looking past the TV for product information. A survey by Capgemini reports that more than...

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