Automotive Product Placement - a flourishing marketing tactic amidst declining ad spend

This report looks at the growing phenomenon of product placement in the automotive industry, a technique increasingly used both alongside and in addition to traditional advertising to promote car brands.
Automotive Placement

Automotive Product Placement

A flourishing marketing tactic amidst declining ad spend

Isaac Black

The decline of old-school auto advertising

Despite an overall gain in total US advertising expenditure last year, automotive ad spend in what...

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