automated website synthesis and uncertainty reasoning for customer preference management
Siu-wai Leung University of EdinburghSiu-ki Leung Mobile Data SolutionsAndy Kung The Prudential Assurance CompanyTommy Tang ACORN (Market Research)Kai-Fai Wong Independent Statistics ConsultantTony Li Phillip Morris Asia
Introduction
Reasoning and acting on the basis of customer preference are necessary for customer relationship management (CRM) systems to provide the most preferred products or services at the right time to every customer (Leung et al, 2002b). The holy grail of...