The assignment
According to the German 'manager magazin', Autodoc is Germany's most exceptional start-up. Founded in 2008 by three Russian-Germans in Berlin, the company is now one of the largest online retailers of spare car parts in Europe.
In 2021, Autodoc broke through the one billion mark in sales for the first time, is continuing to grow and has been profitable since the beginning. So far, the three founders have not invested a single cent of outside capital, but have financed growth entirely out of their own pockets. The corporate culture also differs from many other start-ups known from Berlin:...