Consumers think auto, tech and telco brands are the most appropriate sponsors of professional sports clubs, leagues and athletes, according to a survey across 17 markets by YouGov.
More than a third of consumers said automakers (36%) are appropriate sport sponsors, with tech (34%) and telecommunication (34%) brands following close behind. Successful examples include auto brand ŠKODA, tech brand Samsung and telco brand Vodafone.
Banks and insurance brands (31%) and tourism destinations or travel brands (31%) are also viewed as appropriate. Pharmaceutical companies, however, place lower (17%).
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