Australia’s push to privacy

Analyses data from ongoing surveys of Australian consumers, provided by GWI.
  • Although there is a willingness among Australians to share data, a high level of concern about the safety of this data online could be holding people back.
  • Consumers are taking action in order to protect their personal data but specific actions vary across generations.
  • Whilst many are willing to share data, transparency and tangible benefits are key to brands’ success in harnessing this value exchange....

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