Audience value across media - beyond a measure of exposure

This paper sets out the evolution and impact of a new cross-media metric, Audience Value, which has been designed, trialled and developed by the BBC, and now playing an important part across the business.

Audience value across media – beyond a measure of exposure

James HoldenResearch for Journalism and Strategic Projects, BBC, United Kingdom

Nick NorthGfK NOP Media, United Kingdom


This is our bottom line: We want the BBC to deliver sustainable quality for all the UK's many audiences” Sir Michael Lyons, Chairman of the BBC, 28 September 2007

This is a time of great change within the UK media industry as digital TV switchover progresses, as content becomes available live and on demand across a growing number of access points, as audiences fragment and plurality of interests multiply....

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