Audience value across media - beyond a measure of exposure

This paper sets out the evolution and impact of a new cross-media metric, Audience Value, which has been designed, trialled and developed by the BBC, and now playing an important part across the business.

Audience value across media – beyond a measure of exposure

James HoldenResearch for Journalism and Strategic Projects, BBC, United Kingdom

Nick NorthGfK NOP Media, United Kingdom

BACKGROUND

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