Audience value across media – beyond a measure of exposure
James HoldenResearch for Journalism and Strategic Projects, BBC, United Kingdom
Nick NorthGfK NOP Media, United Kingdom
BACKGROUND
“This is our bottom line: We want the BBC to deliver...
Audience value across media - beyond a measure of exposure
This paper sets out the evolution and impact of a new cross-media metric, Audience Value, which has been designed, trialled and developed by the BBC, and now playing an important part across the business.
