Audience Measurement In The 'Dual Economies' Of Poor Countries
Globalisation of 'professional' culture raises new issues and opportunities: A case study from Pakistan
Ijaz GilaniGallup/BRB andMansoor KhanTaylor Nelson Sofres
Media Research in a Dual Economy
There are several reasons why we characterize Pakistan as a dual economy. We can name at least seven of them:
- State of the art high tech coexists with extremely primitive technology. The country is fairly advanced in...