Audience Experiences of Media Context and Embedded Advertising
A Comparison of Eight Media
Fred Bronner and Peter NeijensThe Amsterdam School of Communications Research (ASCoR), University of Amsterdam
Media placement and media planning decisions...
Audience experiences of media context and embedded advertising: a comparison of eight media
To make more effective and efficient media planning decisions, we need insight into media context variables that influence the effects of the advertisements embedded in these media.
