Audience Accumulation And Advertising Exposure In Magazines
A model for effective magazine planning
Lawrence J.K. Goldstein PHD
Introduction
Most advertising practitioners are likely to agree to this simple premise: Advertisers and their...
Audience accumulation and advertising exposure in magazines
This paper outlines an approach to modeling advertising exposure in magazines over specific periods of time, providing important insights to aid advertisers and media planners in developing more productive magazine plans.
