Audi introduces in-car VR experiences and anticipates wider automotive transformation

Stephen Whiteside

Audi, the carmaker, will introduce virtual reality (VR) experiences into many new vehicles as it seeks to transform the automotive experience.

Audi, the automaker, plans to introduce virtual reality (VR) into many new vehicles from June 2022, a move that hints at the future direction of cars as a hub for entertainment and, potentially, commerce.

Beginning this summer, passengers in the backseat of numerous freshly-minted Audi offerings – like its A4, A5 and e-tron models – will be able to put on a set of VR glasses and access a variety of games, movies and interactive content.

This system will respond to a car’s momentum, too, so any twists on the road are mirrored in the VR environment. If a passenger...

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