Audi e-tron has landed

The core concept of the automotive brand Audi is "evolving technology, defining the future", and is committed to integrating technological innovation into automotive products. In 2019, the first all-electric vehicle Audi e-tron was launched in Taiwan. The brand hopes to establish Audi's innovative brand image in the minds of consumers and increase its visibility to expand its market share.

Case details

Brand : Audi e-tron

Brand owner : Audi e-tron

Main Agency : PHD Taiwan

Holding Group : Omnicom Media Group

Put on the market : Taiwan

Launch time : June 2019-August 2019

Industry : Automotive

Media channels : portals, TV media, social media, online communities

Case summary

Audi's first all-electric car "Audi e-tron" was exposed in the first wave of Taiwan in 2019. Under the premise that there is no physical car model and the marketing budget has not been increased, we cooperated with Yahoo, the highest-traffic portal media...

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