Agency: BBH | Authors: Ed Booty, Adam Knight, Daniel Hauck and Rachel Hatton |
Audi – Firing up the Quattro: how Audi accelerated into the 21st century
“Any motor advertising that breaks the mould of the traditional car commercial, with its laboured shots of leather interiors, alloy wheels and sleek bodywork, is to be welcomed. Clearly a supporter of this philosophy, Audi has made a point of applying creative thinking in the development, not only of its cars but also to its marketing” - Source: Superbrands Volume VI.
INTRODUCTION
This is the story of how Audi went...