Audi – Born of powerful ideas
Client: Audi AGBrand: Audi R8Campaign: Born of powerful ideasCategory: Automotive
SUMMARY
Audi broke new ground when it entered the market for high-end sports cars with the R8. Previously, there had been no Audi model available in this segment. It was a narrow market, dominated by an all-powerful number one: with its 911 model, Porsche has lead the international market for years, firmly establishing the brand as the German sports car manufacturer.
The Audi R8, with its innovative engineering, was intended to bolster the brand values...