Audi – Putting Old Luxury on Notice
BUSINESS OPPORTUNITY
Audi is an absolute force in the rest of the world—outside of the United States. In many countries it frequently outsells its closest rivals, BMW and Mercedes-Benz, and the Audi A6 is “the world's best-selling luxury car.” Today, Audi is far from holding this position in the U.S. In America, there are three brands that have dominated the consumers' minds in the luxury segment: BMW, Mercedes-Benz, and Lexus.
Here in the U.S., Audi has not been on consumers' radar, and many have seen Audi as more of a “Tier 2” brand....