Attribution and attributional processes of organizations’ environmental messages

This experimental study, guided by attribution theory, investigated the impact of the substantiation and specificity of organizations' environmental messages on perceived communication motivation and how this perception prompts audiences' affective and cognitive responses.

Introduction

Organizations discuss their pro-environmental philosophy, plans, products, and achievements with the public via their social media channels (Shin & Ki, 2017). However, environmental messages can leave negative impressions in media users'...