Attitude toward location-based advertising

Gordon C. Bruner II and Anand Kumar

Location-based advertising (LBA) is not new but being able to access it through one’s mobile communication device is.
  

Attitude toward location-based advertising

Gordon C. Bruner IISouthern Illinois University

Anand KumarUniversity of South Florida

INTRODUCTION

We are approaching a time when the ability will exist to contact individuals at any time, at any place....

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