The 21st century business

Andrew Curry and Jules Peck
The Futures Company

The corporation is at a crossroads. The businesses that we have grown up with and the business models that underpin them face deep challenges. They are being reconstructed, from within and without, by pervasive technology. Their values, and the values associated with work and the workplace, are increasingly being questioned. Their model of resource use, of "use it and throw it out," is increasingly running up against constraints of supply costs. New ways of designing and managing businesses, and new business models, are inevitable.

Future Perspectives are thought pieces with concise, focused insights into important issues of interest to marketing and business strategists. For more information please visit www.thefuturescompany.com