Not just a pretty face: the cultural contexts of beauty in Asia

At a time when beauty campaigns are increasingly influential on a woman's idea of beauty, Nazia Hussain from Ogilvy & Mather sets out to explain the cultural constructs which underpin beauty in Asia.

Not just a pretty face: the cultural contexts of beauty in Asia

Nazia Hussain Ogilvy & Mather

Contents

  1. Ideals of Beauty and Femininity
  2. The Social Role of Beauty
  3. The Cult of Improvement and Beauty as Skill
  4. Pleasure in Ritual: Care, Grooming and Adornment...