Brands, Health and Wellness: Your Health, Yourself This article examines how brands can help consumers make use of personal data to manage their health and wellbeing. Health & well-being Advertising regulation Data management Websites, online services, apps DTC, prescription products Healthcare services, providers Non-prescription, OTC products Devices & apps Behavioural economics Your Health, Yourself Ogilvy CommonHealth, London Contents Foreword Introduction Fitness: Thiery's techno training Nutrition: Marta's nutrition mission Adherence: Claude's case of compliance Over-The-Counter (OTC): Dana's daily dose Personalised Medicine: Harry's inherited health