Brands, Health and Wellness: Your Health, Yourself

This article examines how brands can help consumers make use of personal data to manage their health and wellbeing.

Your Health, Yourself

Ogilvy CommonHealth, London


  1. Foreword
  2. Introduction
  3. Fitness: Thiery's techno training
  4. Nutrition: Marta's nutrition mission
  5. Adherence: Claude's case of compliance
  6. Over-The-Counter (OTC): Dana's daily dose
  7. Personalised Medicine: Harry's inherited health
  8. References

1. Foreword

Gloria GibbonsPresident, EAME, Ogilvy CommonHealth Worldwide

Let's get personal. And see what we think of the experience.

Over the next few pages you will be introduced to Thiery, Marta, Claude, Dana and Harry - each of whom (like most of us) have specific health concerns to deal with and/or wellness goals to reach. As both consumers and patients today, they have access to a...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands