Brands, Health and Wellness: Your Health, Yourself

This article examines how brands can help consumers make use of personal data to manage their health and wellbeing.

Your Health, Yourself

Ogilvy CommonHealth, London

Contents

  1. Foreword
  2. Introduction
  3. Fitness: Thiery's techno training
  4. Nutrition: Marta's nutrition mission
  5. Adherence: Claude's case of compliance
  6. Over-The-Counter (OTC): Dana's daily dose
  7. Personalised Medicine: Harry's inherited health
  8. References

1. Foreword

Gloria GibbonsPresident, EAME, Ogilvy CommonHealth Worldwide

Let's get personal. And see what we think of the experience.

Over the next few pages you will be introduced to Thiery, Marta, Claude, Dana and Harry - each of whom (like most of us) have specific health concerns to deal with and/or wellness goals to reach. As both consumers and patients today, they have access to a...

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