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Brands, Health and Wellness: Your Health, Yourself

This article examines how brands can help consumers make use of personal data to manage their health and wellbeing.
  • Health & well-being
  • Advertising regulation
  • Data management
  • Websites, online services, apps
  • DTC, prescription products
  • Healthcare services, providers
  • Non-prescription, OTC products
  • Devices & apps
  • Behavioural economics

Your Health, Yourself

Ogilvy CommonHealth, London

Contents

  1. Foreword
  2. Introduction
  3. Fitness: Thiery's techno training
  4. Nutrition: Marta's nutrition mission
  5. Adherence: Claude's case of compliance
  6. Over-The-Counter (OTC): Dana's daily dose
  7. Personalised Medicine: Harry's inherited health
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