Campaign details
Brand: AT&TAgency: TwentyFour7Country: United States
Why is this work relevant for Creative Strategy?
The AT&T Experience Store opened in March 2020 as part of the newly developed AT&T Discovery District in Dallas, TX. It was designed to be the new Pinnacle expression of the AT&T brand, celebrating its new integration of Warner Media with the goal of introducing AT&T as an entertainment authority.
Following extensive research, design and build out phases, AT&T's 5,000 sq ft. showroom came to life, acting as the central location within the District where customers are able to access...