AT&T Inc.: Privacy Manager campaign

The first campaign for Ameritech from its new advertising agency, Ammirati Lintas Puris of New York, was launched on October 6, 1997, in an attempt to move customers from simply recognizing the brand to preferring it over other telecommunications companies.

AT&T Inc.: Privacy Manager campaign

Mark Lane

OVERVIEW

NOTE: Since the initial appearance of this essay in the 1999 edition of Major Marketing Campaigns Annual, Ameritech became AT&T Inc. The essay continues to refer to Ameritech, as that was...